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The Total Manager Program
June 22-25 and Sept 14-17, 2009 (8-month blended learning)
The best learning is on the job experience... but it’s not always easy to draw clear lessons from experience alone, and without a guide. It’s also not easy to integrate these lessons to improve how we manage in the future.
If you are looking for an all-round development of your managerial skills, and you have a good challenging project coming up that you would like to do really well, this is the opportunity for you to turn your project into an impactful learning experience with the help and guidance of experienced AMA/MCE facilitators who have themselves launched many business projects in their careers.
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Market Access, Pricing and Health Outcomes: The New Reality in the Pharmaceutical Industry
August 24-26, 2009
Market access is rapidly becoming the key to survival and long-term success in pharmaceuticals. Many companies are piloting new operating or organizational models, but few have made breakthrough steps towards a real solution. In order to be successful, they must rapidly upgrade insight into the needs and incentives of key stakeholders, pilot and scale-up new win-win propositions, and exploit these insights and propositions to reconfigure the go-to-market model.
The Market Access, Pricing and Health Outcomes roles at major pharmaceutical companies are accelerating beyond their traditional support function into a matrix of major responsibilities bridging research and development and marketing function efforts. This workshop gives you a solid overview of the short- and medium-term trends in these areas that are impacting your business today and will help maximize the opportunities for you and your company.
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The Kotler Certified Marketing Manager Program
Sept 7-11 2009 Week 1; Nov 23-27 2009 Week 2
The Kotler-Certified Marketing Manager Program
An American Management Association Executive Education Program
Using the latest insights in marketing, the Certified Marketing Manager program is a new, intensive 2-week marketing program finishing with a Kotler-certified examination. The program can serve to provide managers with no formal marketing education a really solid background or -as an in-company solution - as an alignment initiative to ensure that everyone in a marketing organization shares the same level of knowledge and the same vocabulary. The examination at the end of the program will assess the knowledge and skills of the participants. Successful participants will receive a certificate issued by MCE (Management Centre Europe, American Managament Association's centre in Europe) in collaboration with the Kotler Marketing group.
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